Privacy Policy

Paws Up Dogs (“we”, or “us”) respects your privacy and is committed to protecting it through this Privacy Policy.

This Privacy Policy governs your access to and use of, including any content, functionality and services offered on or through (the “Website”), whether as a guest or a registered user. It also covers training services delivered to you via the website, via digital training consults and also face to face training.

When accessing the Website, Paws Up Dogs will learn certain information about you, both automatically and through voluntary actions you may take, during your visit. This policy applies to information we collect on the Website and in email, text, or other electronic messages between you and the Website.

Please read the Privacy Policy carefully before you start to use the Website. By using the Website or by clicking to accept or agree to the Terms of Use when this option is made available to you, you accept and agree to be bound and abide by the Privacy Policy. If you do not want to agree to the Privacy Policy, you must not access or use the Website.


Our Website is not intended for children under 13 years of age. No one under age 13 may provide any information to or on the Website. We do not knowingly collect personal information from children under 13. If you are under 13, do not use or provide any information on this Website or on or through any of its features/register on the Website, make any purchases through the Website, use any of the interactive or public comment features of this Website or provide any information about yourself to us, including your name, address, telephone number, email address, or any screen name or user name you may use.

If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 13, please contact us at [email protected]


When you access the Website, we will learn certain information about you during your visit.

Information You Provide To Us. The Website provides various places for users to provide information. We collect information that users provide by filling out forms on the Website, communicating with us via contact forms, responding to surveys, search queries on our search feature, providing comments or other feedback, and providing information when ordering a product or service via the Website.

We use information you provide to us to deliver the requested product and/or service, to improve our overall performance, and to provide you with offers, promotions, and information.

Information We Collect Through Automatic Data Collection Technology. 

As you navigate through our Website, we may use automatic data collection technologies including Google Analytics to collect certain information about your equipment, browsing actions, and patterns. This will generally include information about your location, your traffic pattern through our website, and any communications between your computer and our Website. Among other things, we will collect data about the type of computer you use, your Internet connection, your IP address, your operating system, and your browser type.

The information we collect automatically is used for statistical data and will not include personal information. We use this data to improve our Website and our service offerings. To the extent that you voluntarily provide personal information to us, our systems will associate the automatically collected information with your personal information.



Similar to other commercial websites, our website utilises a standard technology called “cookies” and server logs to collect information about how our site is used. Information gathered through cookies and server logs may include the date and time of visits, the pages viewed, time spent at our site, and the websites visited just before and just after our own, as well as your IP address.

A cookie is a very small text document, which often includes an anonymous unique identifier. When you visit a website, that site’s computer asks your computer for permission to store this file in a part of your hard drive specifically designated for cookies. Each website can send its own cookie to your browser if your browser’s preferences allow it, but (to protect your privacy) your browser only permits a website to access the cookies it has already sent to you, not the cookies sent to you by other sites.

Paws Up Dogs reserves the right to use technological equivalents of cookies, including social media pixels. These pixels allow social media sites to track visitors to outside websites so as to tailor advertising messages users see while visiting that social media website. Paws Up Dogs reserves the right to use these pixels in compliance with the policies of the various social media sites.​


Some content or applications, including advertisements, on the Website are served by third-parties, including advertisers, ad networks and servers, content providers, and application providers. These third parties may use cookies alone or in conjunction with web beacons or other tracking technologies to collect information about you when you use our website. The information they collect may be associated with your personal information or they may collect information, including personal information, about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content.

We do not control these third parties’ tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly.


If you choose to correspond with us through email, we may retain the content of your email messages together with your email address and our responses. We provide the same protections for these electronic communications that we employ in the maintenance of information received online, mail, and telephone. This also applies when you register for our website, sign up through any of our forms using your email address or make a purchase on this site. For further information see the email policies below.


We are committed to keeping your e-mail address confidential. We do not sell, rent, or lease our subscription lists to third parties, and will not disclose your email address to any third parties except as allowed in the section titled Disclosure of Your Information.

We will maintain the information you send via e-mail in accordance with applicable federal law.

All e-mails sent from our organisation will clearly state who the e-mail is from and provide clear information on how to contact the sender. In addition, all e-mail messages will also contain concise information on how to remove yourself from our mailing list so that you receive no further e-mail communication from us.

Our emails provide users the opportunity to opt-out of receiving communications from us and our partners by reading the unsubscribe instructions located at the bottom of any e-mail they receive from us at anytime.

Users who no longer wish to receive our newsletter or promotional materials may opt-out of receiving these communications by clicking on the unsubscribe link in the e-mail.


Paws Up Dogs collects your information in order to record and support your participation in the activities you select. If you register to download a book or resources, sign up for our newsletter, and/or purchase a product from us, we collect your information. We use this information to track your preferences and to keep you informed about the products and services you have selected to receive and any related products and/or services. As a visitor to this Website, you can engage in most activities without providing any personal information. It is only when you seek to download resources and/or register for services that you are required to provide information.

If you opt to receive any free resources, participate in any free training programs, register for a webinar, register for a live event, register for a seminar, or purchase any products sold by Paws Up Dogs on this Website, we will only enroll ​you to receive our free emails if you affirmatively consent to it. If you do not wish to receive these emails, you can unsubscribe anytime. We include an “unsubscribe” link at the bottom of every email we send. If you ever have trouble unsubscribing, you can send an email to [email protected] requesting to unsubscribe from future emails.


We use personal information for purposes of presenting our Website and its contents to you, providing you with information, providing you with offers for products and services, providing you with information about your subscriptions and products, carrying out any contract between you and Paws Up Dogs, administering our business activities, providing customer service, and making available other items and services to our customers and prospective customers.

From time-to-time, we may use the information you provide to us to make you offers to purchase products and services provided by third parties in exchange for a commission to be paid to us by such third parties. Should you opt to take part in such promotions, the third parties will receive your information.

From time-to-time, we may use the information you provide to us to display advertisements to you that are tailored to your personal characteristics, interests, and activities.


As a general rule, we do not sell, rent, lease or otherwise transfer any information collected whether automatically or through your voluntary action.

We may disclose your personal information to our subsidiaries, affiliates, and service providers for the purpose of providing our services to you.

We may disclose your personal information to a third party, including a lawyer or collection agency, when necessary to enforce our terms of service or any other agreement between you and the Paws Up Dogs.

We may provide your information to any successor in interest in the event of a merger, divestiture, restructuring, reorganisation, dissolution, or other sale or transfer of some or all of Paws Up Dogs’ asserts and/or business.

We may disclose information when legally compelled to do so, in other words, when we, in good faith, believe that the law requires it or for the protection of our legal rights or when compelled by a court or other governmental entity to do so.


We employ commercially reasonable methods to ensure the security of the information you provide to us and the information we collect automatically. This includes using standard security protocols and working only with reputable third-party vendors. Email is not recognised as a secure medium of communication. For this reason, we request that you do not send private information to us by email. However, doing so is allowed, but at your own risk.

Paws Up Dogs may use software programs to create summary statistics, which are used for such purposes as assessing the number of visitors to the different sections of our site, what information is of most and least interest, determining technical design specifications, and identifying system performance or problem areas.

For site security purposes and to ensure that this service remains available to all users, Paws Up Dogs uses software programs to monitor network traffic to identify unauthorised attempts to upload or change information, or otherwise cause damage.


It is our policy to post any changes we make to our privacy policy on this page. If we make material changes to how we treat our users’ personal information, we will notify you by email to the email address specified in your account and/or through a notice on the Website home page. The date the privacy policy was last revised is identified at the bottom of the page. You are responsible for ensuring we have an up-to-date active and deliverable email address for you, and for periodically visiting our Website and this privacy policy to check for any changes.


If you are within the European Union, you are entitled to certain information and have certain rights under the General Data Protection Regulation. Those rights include:

We will retain the any information you choose to provide to us until the earlier of: (a) you asking us to delete the information, (b) our decision to cease using our existing data providers, or (c) Paws Up Dogs decides that the value in retaining the data is outweighed by the costs of retaining it.

You have the right to request access to your data that Paws Up Dogs stores and the rights to either rectify or erase your personal data.

You have the right to seek restrictions on the processing of your data.

You have the right to object to the processing of your data and the right to the portability of your data.

To the extent that you provided consent to Paws Up Dogs’ processing of your personal data, you have the right to withdraw that consent at any time, without affecting the lawfulness of processing based upon consent that occurred prior to your withdrawal of consent.

You have the right to lodge a complaint with a supervisory authority that has jurisdiction over issues related to the General Data Protection Act.

We require only the information that is reasonably required to enter into a contract with you. We will not require you to provide consent for any unnecessary processing as a condition of entering into a contract with us.



Paws Up Dogs and it’s trainers are committed to providing you with the best possible dog training experience using only positive and force-free training methods. Please note that the degree to which a dog is successfully trained is a function of the interest, commitment, consistency and cooperation of the owner. There is no guarantee that your dog will achieve the desired level of training despite the best efforts of the instructor.

For face to face and digital sessions, as well as online courses and memberships, I understand that Paws Up Dogs has the right to refuse me and/or my dog at any time for any reason including but not limited to behaviour, health or other considerations. For individual training sessions, I understand that attendance at a dog training individual session or group class is not without risk to myself, members of my family, guests who may be present, or to my dog. This is because sometimes dog behaviour can be unpredictable and dogs can cause injury even when handled with the greatest amount of care. I agree to be entirely honest with my Paws Up Dogs trainer concerning any aggression issues that my dog has towards people, other dogs or other animals regardless of the cause of this aggression. In addition, during dog sports sessions (including agility) your dog or yourself may incur an injury when using or moving between equipment despite the instructor’s best efforts to guide you in a safe way.

Code of Practice

Paws Up Dogs works in the best interests of the dog and their owners and we hold animal welfare and safeguarding at the forefront of our practice and the methods that we use to instruct our students.

Paws Up Dogs solely work using positive training techniques, focused on building a good working relationship between dog and owner. We will not work with clients who seek to use aversive techniques in their dog training including but not limited to the use of shock collars, choke collars, prong collars, choke or slip leads, physical punishment of any kind, anti-bark devices, fear or intimidation. Should owners wish to use such methods in their training or advocate for the use of these in our members community they will be removed from the community with immediate effect.

Refund and Cancellation Policy

All of our digital training courses are protected by our 30 day money back guarantee. Should you not achieve the training results that you would like, have sent us video evidence of you playing at least one training game from each module of the course you have purchased and explained why it is not effective, within 30 days of the date of purchase of said programme, we will provide you with a full refund. Your access to all training materials and to the private members community will be revoked at the time of refund. Our stand alone or collaborative training workshops all have a one week money back guarantee from the date of purchase.

For monthly members of our digital memberships (“Canine Connection” and “Dogs Pros Support Circle”), in order to cancel please give 48 hours notice via email to [email protected] ahead of your next payment due date. There will be no refund at any point for months already paid for. We do not accept cancellations via social media or phone. Should you choose to cancel your monthly subscription then your access to the membership materials and the private members community will be revoked one month from the date of your last payment. You will not have access to materials already provided whilst you were a member including any bonus materials or courses included as part of your membership. For Annual Members, if a refund is requested it will be given as a “pro-rata” amount according to how many months you have remaining for the year since purchase. You will not receive a refund for the two months given free as an annual member.

Paid challenges are non-refundable unless purchased in error and on the condition that materials have not been digitally accessed.

For face to face training courses and one-to-one sessions, no refund shall be given once training has commenced (the first session has started). In exceptional circumstances (to be determined by Paws Up Dogs at the time of communication by the client) remaining face to face sessions may be converted to digital products also provided by Paws Up Dogs.

Distribution and Sharing of Paws Up Dogs Training Resources

Paws Up Dogs training resources (digital video, audio, text and PDF resources) are for our paid customers only and protected by copyright. It is not permitted to share or distribute paid content outside of the programme you are in. Doing so will result in your being removed from said paid programme with no refund. It is permitted to share non-paid content that we make available to the general public via our social media channels (facebook, instagram, pinterest) and our front facing website (

Access to Coaching Support

Coaching support that comes with our programmes will be provided as detailed at the time of purchase. For our time limited programmes this support will cease after the set number of weeks as laid out at the time of purchase, even if you have chosen not to access this support. Additional support will not be provided outside of the scheduled timeframe and nature (e.g. facebook group, zoom, whatsapp, voxer) as indicated at the time of purchase. For our membership programme, we reserve the right to change the frequency or type of this coaching support over time and this will be communicated to you.

Access to coaching support via facebook group, whatsapp, zoom or voxer is in addition to the programme offered. It is a complimentary additional resource provided to support you. Abuse towards other students, members or to our staff is not tolerated and will result in coaching support being inaccessible to you without refund. Refusing to adhere to our community rules will have the same outcome.

“Lifetime” Access To Digital Programmes

Some of our digital programmes come with “lifetime” access. This means that you have access to the programme for the “lifetime” of the programme. For as long as the programme exists you will have access. In the event that the programme is discontinued you will be notified via email.

Business Coaching

Our business coaching packages including our VIP Business Coaching and our digital packages follow the same refund and cancellation policy as above.

Disclaimer of Representation of Earnings

Paws Up Dogs has made every effort to accurately represent the Programme and packages and their potential. The testimonials and examples used are not intended to represent or guarantee that anyone will achieve the same or similar results. Each individual’s success depends on many factors, including his or her background, dedication, desire, and motivation. Paws Up Dogs cannot guarantee the outcome of business coaching services and Paws Up Dogs’ comments about the outcome are expressions of opinion only. Paws Up Dogs makes no guarantees other than that the services described in Details of Programme Section of your contract (for VIP clients). Client acknowledges that Paws Up Dogs cannot guarantee any particular results, as such outcomes are based on subjective factors that cannot be controlled by Paws Up Dogs

Parameters of Coaching Relationship

Dr Holly Tett and Paws Up Dogs are not qualified to provide legal, tax, accounting or financial advice, and the information provided to you by us is not intended as such. You should refer all legal, tax, accounting and financially related enquiries to appropriately qualified professionals.


Paws Up Dogs welcomes your questions or comments regarding the Privacy Policy:

Paws Up Dogs
London Road, Bromley, Kent, BR1 3RL, United Kingdom

Email Address: [email protected]

Effective as of 1st July, 2019. Updated November, 2021.