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Transform your business to be Trauma Informed, so you can better emotionally support your clients & grow your business ... without compromising your values

Develop an in depth understanding of how trauma manifests in the training relationship so that:
  • Your dog & human clients feel emotionally safe with you, motivated & better able to do the work together.
  • You can break your own trauma patterns & start settings boundaries, deciding when you want to work, how & with whom
  • Anxiety, low mood, frustration and overwhelm start to reduce, as you bring in a steady stream of clients, predictable income and focus on the parts of your business you really love

Step by step teaching and guidance to learn and understand the psychological processes at play for the dog, the guardians and you, the pro. Use my simple process to better support your clients and understand yourself, so that everyone can see positive change more quickly and simply

Not Just Learning About Trauma, But The Exact Steps To Weave Trauma Informed Practice Into Your Whole Business And Everything That You Do With Dogs

Learn how to truly emotionally support your 2 and 4 legged clients and yourself so that you (and they!) can understand why they lack motivation, have resistance, or keep falling back into old patterns.

Tell me if any of these sound familiar….


If you can answer “Yes. That’s me!” to any of the above then keep reading

First, let's think about your human clients...

As dog professionals we want to help. We want to support both our dog and our human clients and sometimes we do that very easily and with great results. 

What about the clients though for whom nothing seems to work? Or those you just can’t seem to motivate to do the work?

These aren’t bad clients.

These aren’t lazy clients.

Just like we know that dogs aren’t stubborn, deliberately manipulative, or vengeful, it’s highly unlikely their human caregivers are either. 

The thing is, we all have our own current emotional experience, our past emotional learning and our trauma.

Trauma HUGELY impacts our ability to do things like:

  1. Take direction from others

  2. Have enough self-worth to believe we can make a positive change

  3. Seek help when we are struggling

  4. Break patterns of aggressive or abusive behaviour (towards people OR dogs)

And We Aren’t Just Talking About The Human Caregiver Here…..

Yes, you as a dog professional will also have your own trauma, and associated emotional triggers. 

This means that certain things that your human or dog clients might do, will be highly aggravating for you, even if you don’t want them to be!

This can create such a difficult dynamic in the working relationship and make it really hard to see any kind of positive change in the work you are doing together. This is especially true when clients don’t do their homework or even acknowledge your painstakingly written training plan!

So, if you’ve ever felt frustrated by a lack of progress, or worse, started doubting your own abilities, wondering if this is really the profession for you, I’d urge you to consider this perspective first….am I doing a bad job, or is it trauma talking?

And What About The Dog?

We’re dog professionals.  The dog is the pinnacle of everything we do and you guessed it, many dogs have also experienced trauma in their lives. 

This is why some of the more traditional approaches to dog training aren’t effective, or can only help the dog and person to a certain extent.

It’s simply because it isn’t a training need. It’s a mental health need. 

We need to make space for the trauma and help the dog to feel safe again and that is an individualised and specialised process. 

The Thing Is….Training Class And The Real World Are Two Very Different Things

There is often a big gap between the progress you make in class and the beautifully trained dog we all want…

After working with thousands of puppies in face to face and online group classes I saw the same repeating pattern.

Pet parents and pups made some progress when “in class” (either virtual or “real life”) but it’s the “inbetween” classes that can be the tricky bit!

That’s because training groups are artificial scenarios. Your puppy is learning skills (if they can concentrate with the other dogs around anyway!) in a village hall that looks nothing like your home set up. That makes it really hard for them to apply what they know to real life situations.

The same goes for you as well. It’s all very well learning techniques but HOW to apply them when your puppy is barking wildly at a guest to the home, or chasing your cat is a different story. 

Not to mention that your sleep deprived brain may well forget what you learnt the minute you leave class to go home anyway!

Plus EVEN MORE importantly, it’s the troubleshooting that’s missing IN BETWEEN classes. Let’s say you attend puppy class on a monday but then on tuesday your puppy develops a new habit of whining whenever you leave the room, or eating their own poo (yes, it’s a thing). 

You have to wait an entire week for support, during which time your puppy is likely practicing (and getting better at) the thing that you’d like to stop.

That’s often when we try to figure it all out on our own, when the midnight google scroll for answers begins. We try a little bit of this thing we read, a little bit of that video we watched and nothing works because we end up confusing the puppy and ourselves! And the problem persists..or gets worse.

Enter The Trauma Informed Triangle..

This very simple model helps us to understand and prioritise the trauma history of the dog, the human care giver(s) and YOU the dog professional in the work that you do together. 

It allows you to consider the emotional experience and emotional triggers of all beings within the working relationship, so you can work with each other, rather than triggering each other.

Most importantly, it teaches you how to grow and scale your business so you can rest more, work with the dogs and people you truly want to and bring in consistent revenue month to month.

We all know that without looking after your own mental health and wellbeing as a dog pro, there's a limit to how much you can help your doggy and human clients. Building a solid understanding of what triggers you (and how to protect yourself) as well as what might be happening psychologically for the dogs and people you help is very often the missing link in "failed" training and behaviour work..And That's What I'd Love To Teach You To Master:

✓ Support caregivers to understand when the dog is exhibiting a trauma response, so that they can support in the right way and help the dog

✓ How to understand (and help caregivers to understand) their own trauma triggers in relation to their dog & to provide specific strategies to overcome these

✓ How to tweak the structure of your business so that you are not continuously triggered yourself, as the dog pro, and so you can achieve your goals, without compromising your integrity, or burning yourself

Introducing The Trauma Informed Dog Practitioner Programme!

This Clinical Psychologist Guided Programme Is…

Your complete blueprint to becoming a certified Trauma Informed Dog Practitioner!

There are 12 key modules and there is no rush, just take them at your own pace.

You can work your way through the programme and seek direct support from me whenever you need it

The Programme Provides You With...

The skills to properly understand trauma and it’s manifestations, carry out a Trauma Informed Assessment, create an action plan and better manage relapses, regressions and “stickiness” in the work you do with clients. 

It also teaches you to create a business that makes you feel emotionally and financially safe, in control and with skills to grow whilst combatting overwhelm.

The programme equips you with the knowledge to help everyone in the relationship to feel safe, contained and able to do the work that you plan together. That’s the dog, the human caregiver(s) and also you.

We look at: 

  1. Supporting a traumatised dog, including specific assessment and long term care guidelines

  2. Supporting a traumatised human client, including specific questions to ask, tools to use and supportive models to guide your work

  3. Supporting yourself. Protecting your own emotional wellbeing, not only in the direct work with the dog and human client, but also in your business as a whole and what might be holding you back (e.g core beliefs, past experiences, beliefs around money and success)

There is an optional certification at the end of the programme, which you can display on your website, social media etc. 

The programme has been designed and is delivered by myself, Dr. Holly Tett, Chartered & Licensed Clinical Psychologist and Animal Behaviourist and draws heavily on psychological therapy, which is applicable to humans and dogs, in an accessible way.

TIDPP is Pretty Special...

But don't take my word for it...Here's what some of our successful students have to say

Let’s Check Out The Core Modules Inside The Programme!

What is Trauma and how can we understand it?

* Before we can be Trauma Informed, we first have to get a better understanding of trauma and how it shows up

* Take a deep dive into the different types of trauma and how it can manifest, so you can understand client behavioural responses better & support better


What is Trauma Informed Working and how to use it

  • * Develop real confidence in understanding the 5 pillars of trauma informed working and it’s importance in your dog training business
  • * Learn how to apply the pillars to your client work and your business structure as a whole, to improve accessibility and choice and to help clients to feel safe

How to know if a client is ready to make positive change with their dog

* Use one of our assessment templates to see where your client is when it comes to readiness to change, level of motivation and commitment

* Learn the EXACT questions to ask to get honest answers from your clients, so that you can best support them…and retain them as customers!

How to mange feeling uncertain of the future (for clients and pros)

  • * Not being sure of what the future holds can be scary. Learning the techniques to be able to manage uncertainty as guardians and pros creates feelings of safety, agency and control. This then helps us to safely takes the risks needed to grow

Understanding your psychological processes & patterns

* Identify your deeply ingrained patterns from childhood and early adulthood that are currently keeping you STUCK

* Next learn how to overcome these so that you can scale your business without resistance and better support your clients without being triggered by them!

Uncovering your beliefs around money & how to enhance these

  • * If you want to help more dogs and their people, you need to scale your business. If you want to scale your business, you need to make money.
  • *Releasing old beliefs about worthiness around money is key and that’s what we do in this module!

Supporting human clients in a trauma informed way

* This is all about making subtle but crucially important tweaks and changes to the set up of your business, to make it trauma informed for your customersl.

* Learn practical skills (greetings, class set ups, intake forms, policies and more) to help everyone in the relationship feel safe

Understanding trauma responses in humans & how to help

  • * If we understand WHY our human clients are irritable, resistant to change, or ghosting us, we can adjust our approach to help
  • *Learn specific psychological grounding techniques and the right questions to ask, to understand and help without prying

Supporting techniques to help people with trauma reactions

* Learn skilled ways of supporting your human clients who are triggered by their dogs, or by their relationship with you as a ‘person of authority’

* Learn how to adapt your work to make space for these big feelings, whilst still being able to get the important work done for the dog’s benefit

Understanding trauma manifestations in dogs

  • * Just like in people, trauma in dogs shows up in many different ways. When you can identify it, you can shape your training plan around it, so that the dogs feels safe and they make progress more quickly

Trauma Interventions for dogs

* Learn and teach your doggie clients grounding, breathing, self awareness, co-regulation & calmness techniques, so they can learn to self-regulate in times of stress

Your complete Trauma Informed Training & Business Assessment

  • * Download our complete Trauma Informed Assessment template and start putting all your new learning into action with clients (and watch them LOVE it)
  • * THEN do a thorough audit of your business and make the changes needed so you can feel happy, emotionally relieved and able to scale and grow!

Here’s what I know…

There’s nothing more powerful than being in an environment where you feel supported to learn something new..because you can quickly problem solve, work through challenging situations and celebrate your wins!

And That’s Why The Trauma Informed Dog Practitioner Programme isn’t just an online course. When you join, I'm here for you, to answer any questions you might have and support you 1:1 for a full 8 weeks (which you can activate at any point).

I'll even help motivate you to actually USE that support!

“OK, how much is the investment for the course? ”

I know that making an investment in your business can feel scary so we try to take the fear out of the decision.

We have a 14 day money back guarantee to protect your investment. Try out the training and find it’s not for you? We’ll refund you, no questions asked.

We also have lots of instalment options if you’d prefer to spread the payment a little. Can’t find something that works below? Just email us ([email protected]) and will endeavour to make you a custom plan.

The TIDPP offers something a little bit different from other courses because you’ll be learning how to support all three members of the Trauma Informed Triangle and you’ll get my direct 1:1 support as you learn. 

As a dual-trained human clinical psychologist and dog behaviourist, I feel in a unique position to be able to teach with confidence about all three points in that triangle and would love to help you to do the same.

There is a heck of a lot baked into the TIDPP and you can have access to all that amazing guidance and unrivalled support for just £3,997

Need more time? A 2,4,6 and 12 instalment option is available. Just email us at [email protected]

We update The Trauma Informed Dog Practitioner course every 6 months and so the price goes up – but you’ll get any future updates for free. Plus we have a 14 day money back guarantee. Just show us you’ve done some of the work but not found it useful and we’ll happily refund in full.

Investment Options

You have a few options when you jump into The TIDPP today

Need a longer plan? Email us: [email protected]




£ 1999 X2


£ 666
X 6

1:1 Business Coaching (TIDPP included)

£ 11,000
  • Apply for 1:1 business coaching with Holly (6 or 12 months) and get a full business support package plus TIDPP included!
  • Application only

Plus as a bonus gift, get 6 months free Dog Pro Support Circle Access (worth £210)

In the Dog Pro Support Circle we meet monthly for a group reflective practice session to discuss the highs and lows of the profession in confidence!

I also do monthly mental wellbeing & business tip lives in our kind and supportive facebook group and offer mini 1:1 coaching sessions to each member every month, so you can access just as much support as you personally need

AND, get 2 months complimentary 1:1 instant messenger support from me to help support your learning and to get trauma informed training supervision

As we know from working with dog clients, it’s one thing learning something but it’s another putting it into practice.

Make use of this support to further your understanding of trauma informed working, ask direct questions about how to apply it to your business and get trauma supervision on your cases, so you feel confident and effective working in this way.

Activate this at any point

Get started with The Trauma Informed Dog Practitioner Programme Today!

So, Let’s Recap!

When you join The Trauma Informed Dog Practitioner Programme you get instant access to the 12 TIDPP training modules - videos, workbooks and reflective exercises that will cement your understanding of how to work in a Trauma Informed Way With And Transform Your Business & Client Work!

Is TIDPP right for me?

Here are the answers to some common questions

(Don’t see your question? Reach out to our team by sending an email to [email protected])

Time is precious! You’ll need to invest some time into getting a thorough understanding of the concepts and we provide video guidance and workbooks to help with this. You’ll also get lifetime access to the programme so can take it at your pace and re-visit whenever you like

For eight whole weeks, you get direct access to me Monday –  Friday via private messenger support. By the end of the course you’ll feel really confident about how to work in a trauma informed way. You can activate this support at any point!

At Paws Up Dogs we would never encourage you to put yourself in a difficult financial position to take one of our courses. However, if means allow and this feels like a good fit, we’d be happy to  welcome you. We do have the ability to make you a custom payment plan too to spread the cost

I can’t speak for other courses, but the TIDPP offers something unique in that we are thinking about supporting all sides of the trauma informed triangle. In my experience this is the missing piece in many “failed” training relationships

No! The support it there for you as and when you need it but it’s up to you how you use it

So much! You can message me Monday- Friday and except a response within 24 hours. Plus my team are on hand for any tech queries too!

We have a 14 day guarantee in place. If after 14 days it’s not for you simply email Judy (head of customer support on our team at [email protected]) having watched at least three modules and we will gladly refund your money. We ask for evidence simply because the programme will only work if you log in and use it.

For more payment options or if you have ANY questions about the course at all, please email [email protected]

**Please note, this course does not teach you how to treat trauma in humans. That work must always be carried out by a licensed therapist. It does, however, teach you how to support traumatised individuals within the scope of the work that you do together

Dr. Holly Tett, Paws Up Dogs HCPC registered Clinical Psychologist (PYL35140) and Clinical Animal Behaviourist

(A member of the Association of Pet Dog Trainers (UK). Membership No: 01432)

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