The Trauma-Informed Coaching Package Is Now Closed but don’t worry, you can still get support for your business!

Register for your Private Roadmap Session Here

The Trauma-Informed Coaching Package Is Now Closed but don’t worry, you can still get support for your business!

Register for your Private Roadmap Session Here
Building an ethical business that fully supports your clients while giving you financial freedom and actual time left in your week isn’t easy.

Especially if you’re constantly sacrificing your own boundaries or time with your own dogs to give your clients your very best.

And if you’re like most of the dog professionals I work with, there are times when you likely feel frustrated, deflated or overwhelmed by the emotional weight of client work, the never-ending admin, and the pressure of not earning enough to feel safe and secure.

You may also find that some client interactions or requests leave you feeling stressed or resentful, even though you know they’re under pressure too.

We often start the year full of goals and good intentions, but the day-to-day demands of running a business leave little time to step back, see the bigger picture, and make the decisions that actually help us grow.

It can leave you feeling like you’re failing somehow, and that’s a horrible way to feel.

If you have experienced any of these…

Struggling to bring in new clients, and each month flies by, leaving you wondering if you’ll have enough to cover the bills and the unexpected expenses that always seem to pop up.

Giving so much of yourself to your clients that switching off at the end of the day feels almost impossible.

Investing time creating thoughtful plans and getting apparent buy in, only for clients to lose momentum or disappear altogether.
Dreaming, deep down, of a business that creates real change for dogs and their people while also giving you the income, freedom, and balance to enjoy your own life.
 

… these are all signs that it’s time to build a business that’s trauma-informed from the inside out.

Let’s Look At How Trauma Might Be Showing Up In Your Business…

It isn’t always obvious. Often, it’s quietly shaping the way we think, feel and work without us even realising it.
Let’s start with your human clients…

As dog professionals, we all want the same thing: to help. We want to support both our canine and human clients, and often we can do that with brilliant results.

But what about the clients where nothing seems to land?

The ones who seem motivated during the session but never quite follow through

Or the ones who desperately want things to change, but somehow keep getting stuck or don’t call back

These aren’t “bad” clients.

And they certainly aren’t lazy.

Just as we know dogs aren’t stubborn, manipulative or trying to be difficult, it’s highly unlikely their human caregivers are either.

The real challenge is often what’s happening beneath the surface.

Every single one of us is shaped by our past emotional learning, our current stress levels, and our trauma. Many people function incredibly well most of the time, yet still have certain situations that activate old survival responses.

Of course these can show up in our work with them, just like any other area of life.

When that happens, it becomes much harder for people to:

  • Take direction or accept help from others.
  • Believe they are capable of positive change.
  • Reach out when they’re struggling.
  • Break long-held behavioural patterns, whether towards people or dogs.

When we understand this, we stop asking:

“Why won’t they do the work?”

…and start asking:

“What might they need in order to feel safe enough to do the work?

And We Dog Pros Aren't Immune To This Either...

As dog professionals, we don’t always leave our own emotional experiences at the door.

Just like our clients, every one of us is shaped by our past emotional learning, our current stress levels, and our trauma.

This means certain situations can activate us too, even when we desperately want to stay calm, compassionate and professional.

Perhaps it’s the client who ignores your advice.

The one who questions your expertise.

Or the case you’ve poured your heart into that just doesn’t seem to progress.

But it doesn’t stop there.

Trauma can also shape the way we run our businesses.

It can show up in the prices we charge, the boundaries we struggle to hold, the clients we say “yes” to, the hours we work, the imposter syndrome we feel and even the systems we’ve built for ourselves. Sometimes we’re operating from old survival patterns rather than consciously creating the business we actually want.

The real challenge isn’t just what’s happening around us. It’s also what’s happening within us.

Those moments can leave us feeling frustrated, emotionally drained, doubting ourselves, or wondering whether we’re really cut out for this profession.

Before you assume you’re failing, or that you’re simply “not good enough”, here’s something to consider…

Is this really a professional failure, or is it trauma talking?

And What About The Dog?

We are dog professionals. The dog is at the centre of everything we do. And just as many humans carry trauma, many dogs do too. This is one of the biggest reasons why traditional methods don’t always help every dog.

For some dogs, they may help a little. At worst, they miss the root cause entirely.

Because in many cases, it isn’t a training or ‘listening’ need. It’s a lack of emotional safety.

The real challenge isn’t just the behaviour we can see. It’s the emotional experience underneath it.

Trauma requires space, understanding and a specialised approach. When we understand the emotional experience of the dog, we can help them rebuild safety, confidence and connection. Only then can learning truly begin.

join here and become A Trauma Informed Dog Practitioner

If this is sounding familiar 

you’re certainly not alone.

The good news is that becoming a truly trauma-informed dog professional doesn’t mean completely changing who you are or throwing everything you’ve already learned out of the window.

It simply means learning to see the whole picture.

It all starts with one simple framework…

Enter The Trauma-Informed Triangle..

A practical and compassionate framework for understanding the emotional experience of the dog, the human caregiver and you, the professional.

Trauma Informed Triangle

The Trauma-Informed Triangle gives you a simple framework for understanding the emotional experience of every being in the relationship. The dog, the human caregiver and you, the professional.

Rather than only focusing on behaviour, you learn to recognise what each nervous system needs to feel safe enough to learn, grow and change.

When you stop working against trauma responses and start working with them, everything changes.

This means you can:

  • Support dogs with greater compassion and effectiveness.
  • Help clients engage, learn and follow through.
  • Build a business that protects your wellbeing as much as it supports theirs.

The Triangle gives you a structured way to recognise the emotional experience and triggers of every being in the relationship, so you can work with each other rather than activating each other’s stress responses.

And the method behind the Triangle goes even further. It teaches you how to build a Trauma-Informed business, so you can:

  • support clients more effectively

  • work with the dogs and people you truly want to

  • create more rest and freedom

  • and bring in more predictable revenue month after month.

So here’s what you need to build a trauma informed business

Trauma-Informed Knowledge

The science, framework and practical tools to understand trauma and work with it confidently.

Trauma-Informed Reflective Practice

The space to question, reflect and continually strengthen your practice alongside like-minded professionals.

Trauma-Informed Coaching & Implementation

The personalised support and accountability to turn what you learn into lasting change for your clients, your business and yourself.

And that’s why I’m excited to introduce…

The Complete Trauma-Informed Practitioner Package

Including: The Trauma-Informed Dog Practitioner Programme, plus four months of coaching and community to help you put it into practice

Let's Look At The Three Parts Of The Package

Trauma-Informed Dog Practitioner Programme

  • A complete trauma-informed framework for dogs, guardians, professionals and business
  • Learn how trauma influences behaviour, relationships and learning.
  • How to create better outcomes whilst protecting emotional wellbeing as the pro and business owner
  • Optional Certification plus a toolkit of resources and permission to use them with your clients
  • Permanent Access

Dog Pro Support Circle

  • Monthly reflective practice to help you continually develop as a practitioner.
  • Business coaching to help you grow a sustainable trauma-informed business.
  • Emotional wellbeing support so you don’t carry the weight of your work alone.
  • A supportive community of like-minded professionals who genuinely understand.
  • Free access to dog pro workshops during the length of your access

Coach in Your Pocket

  • Four months of direct access to me for personalised business growth support.
  • Step-by-step guidance to help you implement what you’re learning.
  • Accountability to keep you moving forwards when life gets busy.
  • Psychological support when you’re feeling stuck or overwhelmed.
  • Case discussion and supervision whenever you need another perspective.
  • Direct access to someone who’s built the business you’re trying to create.

You’ll be able to implement one step at a time and weave the learning directly into your client work, so you start to see positive change in your business, the dogs and people you support, and the way you feel in your work.

Just a quick, important note…

There are just TEN spaces available for this package.

This is because this is high-support coaching and is delivered entirely by me.

I want to ensure that everyone gets the support they need (without burning myself of course – got to practice what I preach!).

For this reason registration will close at either midnight on Tuesday 28th July, or whenever all spots are filled

Here’s what happens when professionals start working in a trauma-informed way…

Like being able to make back your investment in the programme because you’re finally able to charge your worth (AND continue to provide a great service)

Or when understanding your past trauma helps you to overcome procrastination and avoid burnout

Private Coaching With Me Normally Costs…£9,000 for 6 months together

That’s exactly why I created this package

I know that level of personalised support creates incredible results.

But I also know it’s simply out of reach for many dog professionals.

I wanted to create a way for more people to access the education, coaching and support needed to build a truly trauma-informed practice, without the £9,000 investment.

 

That’s why I combined everything that creates the biggest transformation into one complete package for just £3,997

Instead of choosing between:

• Education

• Reflective Practice & Community

• Personalised Coaching

You receive all three.

In one complete trauma-informed support experience.

You have two options when you invest in The complete trauma-informed practitioner package today

One Pay

£3,997
  • Inclusive of TIDPP, DPSC (4 months) and Coach in your pocket (4 months)
Register Here

6 Instalments

£666
50
& 5 further monthly instalments of £666.50
  • Inclusive of TIDPP, DPSC (4 months) and Coach in your pocket (4 months)
Register Here

Prefer to go all in for 6 months of bespoke support?
£9k investment

Drop me an email to [email protected] and we can find a time to speak

 

Just a quick, important note…

There are just TEN spaces available for this package.

This is because this is high-support coaching and is delivered entirely by me.

I want to ensure that everyone gets the support they need (without burning myself of course – got to practice what I preach!).

For this reason registration will close at either midnight on Tuesday 28th July, or whenever all spots are filled

Plus Everyone who joins the Coaching Package also receives:

So, Let’s Recap!

When You Join

The Complete Trauma Informed Practitioner Package 

You’ll get immediate access to everything you need to build a truly trauma-informed business, including:

  • The complete Trauma-Informed Dog Practitioner Programme, teaching you the knowledge, science and practical framework to become a trauma-informed practitioner.

  • Four months inside the Dog Pro Support Circle, where you’ll continue developing your skills through reflective practice, community and ongoing learning.

  • Four months of Coach in Your Pocket, giving you direct access to me for personalised business strategy, accountability and implementation support.

  • A complete trauma-informed framework for understanding dogs, guardians, yourself and your business, so you can create safer, more effective client experiences.

  • Practical assessments, tools, templates and resources you can start using with your clients immediately.

  • Lifetime access to the practitioner programme, so you can revisit the training whenever you need to.

  • Optional certification and permission to use the Trauma-Informed tools and assessments within your own practice.

  • A private 60-minute Business Growth Strategy Session (worth £265) to personalise the Trauma-Informed framework to your business and make sure you get the most from your four months of coaching.

Become A Member!

Some more member experiences:

Get support to increase your self-belief and the business grows as a result

the importance of feeling comfortable and relaxed in this process…like you’re ‘chatting with a friend’

being able to grab bite-sized advice & not getting overwhelmed

Feeling ‘relaxed for the first time in such a long time” AND a £4k month for the first time? Double trouble!

Finishing TIDPP with the knowledge & confidence to work in a trauma informed way 

By this point, you probably have a pretty good idea whether The Complete Trauma-Informed Coaching Package is the right fit for you and your business.
 
But before you make your decision, there’s one final thing I’d like you to consider.

There Will Always Be A Reason To Wait…

Something I know so many dog professionals wrestle with is feeling “ready”.

We often think:

“I just need to get a few more clients first.”

“I’ll invest in support once my business is making more money.”

“I’m only just getting started… is now really the right time?”

The irony is that support is often the very thing that helps you create those clients, that income and that confidence in the first place.

I know this because I’ve lived it.

I waited a long time before investing in my own coaches because I thought I needed to be further along first.

When I finally did, my only thought was:

“I wish I’d done this years ago.”

I’ve since had countless clients tell me exactly the same thing:

“I wish I’d started sooner.”

Not because life suddenly became easier, because they had more time or because they finally felt “ready.”

They simply decided that building the business they really wanted was important enough to start now.

If you are newer, one of the biggest advantages of joining now is that you get to build your business on strong foundations from the beginning.

Regardless of your point in business though, it’s always  easier to create healthy systems, boundaries and ways of working from now, rather than trying to rebuild them in 2, 5 or even 10 years from now.

Rather than spending years trying to unpick habits, pricing, boundaries and business decisions that were made from fear or survival mode, you can create a business that’s aligned with your values from day one.

Of course, there are exceptions, and sometimes life throws us something that genuinely needs our full attention.

But if you’re waiting for the right time…you may end up waiting a very long time.

Only you can decide whether now is the right time for you.

But I wouldn’t want you to rule yourself out simply because you believe you need to be further along before you’re ready.

Sometimes the very thing we’re waiting to be “ready” for..…is the thing that helps us get there.

 
join here today

Still Wondering If This Is Right For You?

Time is precious! You’ll need to invest some time into getting a thorough understanding of the concepts and we provide video guidance and workbooks to help with this. You’ll also get lifetime access to TIDPP, so can take it at your pace and re-visit whenever you like. Coaching and DPSC engagement is on your terms (with encouragement from me only if you ask for prompting)

Absolutely.

In fact, one of the biggest advantages of joining early is that you get to build your business on strong foundations, rather than trying to rebuild it later.

Together we’ll create systems, boundaries and ways of working that feel authentic to you from the very beginning, helping you avoid many of the mistakes and overwhelm that naturally come with figuring everything out alone.

Whether you’ve been in business for three months or thirty years, the coaching simply meets you where you are.

Please don’t worry about that.

One thing I’ve learned from years of coaching is that everyone needs support in different ways. Some people message me regularly. Others simply need reassurance every now and then. Neither is better or worse.

You are not bothering me by asking questions. Supporting you is exactly what this package is designed for (and I have boundaries in place to protect us both!)

If you’re feeling stuck, overwhelmed or unsure, I’d much rather you reach out than struggle on your own.

At Paws Up Dogs we would never encourage you to put yourself in a difficult financial position to take one of our courses. However, if means allow and this feels like a good fit, we’d be happy to  welcome you. We do have payment plans to help split the cost. If the six instalment option is not going to work, email us for a longer plan

Yes.

The programme is designed to be as simple as possible to access, and if you ever get stuck, I’ll help you.

Everything is clearly organised, and you’ll receive guidance on how to access the programme, community and coaching from the moment you join.

You certainly don’t need to be “good with tech” to take part.

I can’t speak for other courses, but this package offers something unique in that you are getting three levels of high-touch support to help you reach your goals

Yes.

This package is designed for all dog professionals because trauma doesn’t only affect behaviour. It affects relationships, learning, trust, communication and emotional wellbeing.

Whether you’re a trainer, behaviourist, groomer, walker, daycare provider, veterinary professional or work in another area of the dog industry, the principles can be applied within your own role and the way you run your business.

Absolutely.

The Package has been designed to be as accessible and flexible as possible.

All teaching is provided in video, audio and written formats, with English subtitles on every video, downloadable transcripts and screen-reader friendly PDFs throughout the programme.

Coaching and DPSC are designed to be non-overwhelming and the pace and style of communication is dictated by you

If you need support to access a part of the programme please discuss with me and we will find a solution.

You may actually find the contents of this programme very healing, however, you must look after yorself and decide if now is a good time to focus on this topic. If you are struggling, don’t forget that you have permanent access to TIDPP so you can come back to it at a later date if needed. We always take a pause of a few weeks during coaching if needed too.

This is common struggle for business owners. We have lots of resources in DPSC to help with this

We charge in British Pounds (GBP). If you’re outside the UK, simply search “£3997 in [your currency]” for an approximate conversion. Most banks and card providers will automatically convert the payment for you at checkout. We don’t charge extra for international transactions.

Enrol in the TIDPP coaching package here

Some final thoughts from my students…

Struggling with depression in business to making significant positive change in just 6 weeks

Learning more about yourself and then seeing your business bring in an extra $2k that same month!

Here’s what I know…

Building a business can feel lonely.

Trying to do it whilst supporting people, caring deeply about dogs, and wanting to make a genuine difference can feel even lonelier.

One thing I’ve learned over the years is that we don’t have to figure it all out on our own.

Sometimes all it takes is one conversation, one idea or one person believing in us before we start believing in ourselves.

If you’ve made it this far, I hope you’ll let me be that person for you.

I’d love to welcome you into the community.

Holly 

Let’s Check Out The Core Modules Inside The Programme!

What is Trauma and how can we understand it?

* Before we can be Trauma Informed, we first have to get a better understanding of trauma and how it shows up

* Take a deep dive into the different types of trauma and how it can manifest, so you can understand client behavioural responses better & support better

 

What is Trauma Informed Working and how to use it

  • * Develop real confidence in understanding the 5 pillars of trauma informed working and it’s importance in your dog training business
  •  
  • * Learn how to apply the pillars to your client work and your business structure as a whole, to improve accessibility and choice and to help clients to feel safe

How to know if a client is ready to make positive change with their dog

* Use one of our assessment templates to see where your client is when it comes to readiness to change, level of motivation and commitment

* Learn the EXACT questions to ask to get honest answers from your clients, so that you can best support them…and retain them as customers!

How to mange feeling uncertain of the future (for clients and pros)

  • Not being sure of what the future holds can be scary. Learning the techniques to be able to manage uncertainty as guardians and pros creates feelings of safety, agency and control. This then helps us to safely takes the risks needed to grow

Understanding your psychological processes & patterns

  • Identify your deeply ingrained patterns from childhood and early adulthood that are currently keeping you STUCK
  • Next learn how to overcome these so that you can scale your business without resistance and better support your clients without being triggered by them!

Uncovering your beliefs around money & how to enhance these

  • If you want to help more dogs and their people, you need to scale your business. If you want to scale your business, you need to make money.
  • Releasing old beliefs about worthiness around money is key and that’s what we do in this module!

Supporting human clients in a trauma informed way

  • This is all about making subtle but crucially important tweaks and changes to the set up of your business, to make it trauma informed for your customersl.
  • Learn practical skills (greetings, class set ups, intake forms, policies and more) to help everyone in the relationship feel safe

Understanding trauma responses in humans & how to help

  • If we understand WHY our human clients are irritable, resistant to change, or ghosting us, we can adjust our approach to help
  • Learn specific psychological grounding techniques and the right questions to ask, to understand and help without prying

Supporting techniques to help people with trauma reactions

  • Learn skilled ways of supporting your human clients who are triggered by their dogs, or by their relationship with you as a ‘person of authority’
  • Learn how to adapt your work to make space for these big feelings, whilst still being able to get the important work done for the dog’s benefit

Understanding trauma manifestations in dogs

  • Just like in people, trauma in dogs shows up in many different ways. When you can identify it, you can shape your training plan around it, so that the dogs feels safe and they make progress more quickly

Trauma Interventions for dogs

  • Learn and teach your doggie clients grounding, breathing, self awareness, co-regulation & calmness techniques, so they can learn to self-regulate in times of stress

Your complete Trauma Informed Training & Business Assessment

  • Download our complete Trauma Informed Assessment template and start putting all your new learning into action with clients (and watch them LOVE it)
  • THEN do a thorough audit of your business and make the changes needed so you can feel happy, emotionally relieved and able to scale and grow!

But Wait! There's a Second Option...

The second option is just as exciting but this is for a very specific type of dog trainer.

This is for the dog trainer that is truly ready to go all in on their business for 2025, is willing to be coachable and ready to make positive change. 

The option is ONLY available for Black Friday 2024 and will not be available in the same format again!

Introducing the Black Friday "Get It All Bundle"!

This bundle gives you access to THREE AMAZING RESOURCES:

1. Three specialised workshops (Value: £275)

WORKSHOP ONE: “How to launch an online course in a weekend “So you can start making sales straight away!

WORKSHOP TWO:“How to systemetise your business to make sales automatically”  So you can go out and enjoy life, rather than being chained to your laptop or training venue

WORKSHOP THREE: “How to add recurring revenue to your business” So you’re not always trading time for money and running yourself into the group


2. Full Access to TIDPP with all the benefits discussed above (Value: £3,997)


3. Full access to The 10k Dog Trainer (Value: £8,000)

The 10k Dog Trainer is your 6 month high touch 1:1 support programme.

You get my guidance with your business every step of the way to help you to grow to £10k months and beyond!

HERE’S WHAT’S INCLUDED IN THE 10K DOG TRAINER:

  • – Initial 90 min zoom session to take a deep dive into your business, see what’s working, what’s not and make your initial £10k plan
    –  Monthly 60 min zoom call to catch up on progress, and plan next steps for your growth
    – Week day instant messenger support Monday-Friday to get your questions answered, for me to review promotions, copy, websites etc and for support
    – Free access to all business trainings run during the duration of your package
    – Peace of mind that you have your business coach at your fingertips when needed!

It’s high level 1:1 support so there are only 5 spots available for the bundle

Total Value: £12,272 Just £3,997 for the Black Friday Sale! That’s a saving of £8730!

Yes, that’s right this Black Friday Deal gives you almost £9k off of my most specialised, high support dog business options!

Get started with The Trauma Informed Dog Coaching Package Today!

Click the button below and choose the option that works for you

JOIN the coaching package here

If you have any questions about the programme, you can reach us at [email protected] We’re happy to help.

Important note: This programme does not train you to treat trauma in humans (that work must always be carried out by a licensed therapist). It teaches you how to recognise trauma responses and support traumatised clients and their dogs safely and ethically, within your professional scope.

Dr. Holly Tett, Paws Up Dogs HCPC registered Clinical Psychologist (PYL35140) and Dog Behaviourist

(A member of the Association of Pet Dog Trainers (UK). Membership No: 01432)

Copyright @ Paws Up Dogs, 2026. All rights reserved.

Terms      Privacy Policy

Paws Up Dogs Ltd and its trainer(s) and behaviourist(s) are committed to providing you with the best possible dog training experience using only positive and force-free training methods. Please note that the degree to which a dog is successfully trained or recovers from trauma/anxiety is in large part a function of the interest, commitment, consistency, and cooperation of the guardian (owner). There is no guarantee that your dog will achieve the desired level of training or recovery despite the best efforts of the instructor.
 
Emotional support techniques are offered to humans as part of Paws Up Dogs Ltd programmes, memberships, workshops, conferences, podcasts, and free resources by a licensed Clinical Psychologist. This advice and guidance are intended for awareness purposes only and should not be used as a substitute for psychological therapy or mental health treatment provided by your healthcare professional. Paws Up Dogs Ltd is not liable for any deterioration in your mental health or harm to yourself or others following participation in any of our programmes.
 
Earnings Disclaimer: Paws Up Dogs Ltd has made every effort to accurately represent the programme and its potential. The testimonials and examples used are not intended to represent or guarantee that anyone will achieve the same or similar results. Each individual’s success depends on many factors, including his, her or their dedication, desire, and motivation. By signing below, you acknowledge that as with any business endeavour, there is an inherent risk of loss of capital and there is no guarantee that you will earn any money as a result of your participation in the programme.