Transform your business to be Trauma Informed, with a few simple tweaks, so you can bring in clients with ease, get in control of your ‘To Do’ list and scale your revenue

Develop an in depth understanding of how trauma manifests in the training relationship, so your dog & human clients feel safe with you, emotionally & better able to work with you. Adapt your business to be trauma informed for you too, so that you understand how to break your patterns for control and relief

Step by step training and guidance to learn and understand the psychological processes at play for the dog, human caregivers and you, the pro. Better support your clients and understand yourself everyone can see positive change more quickly and simply

Not Just Learning About Trauma, But The Exact Steps To Weave Trauma Informed Practice Into Your Whole Business And Everything That You Do With Dogs

Learn how to truly emotionally support your 2 and 4 legged clients and yourself so that you (and they!) can understand why they lack motivation, have resistance, or keep falling back into old patterns.

First, let’s think about your human clients:

As dog professionals we want to help. We want to support both our dog and our human clients and sometimes we do that very easily and with great results. 

What about the clients though for whom nothing seems to work? Or those you just can’t seem to motivate to do the work?

These aren’t bad clients.

These aren’t lazy clients.

Just like we know that dogs aren’t stubborn, deliberately manipulative, or vengeful, it’s highly unlikely their human caregivers are either. 

The thing is, we all have our own current emotional experience, our past emotional learning and our trauma.

Trauma HUGELY impacts our ability to do things like:

  1. Take direction from others

  2. Have enough self-worth to believe we can make a positive change

  3. Seek help when we are struggling

  4. Break patterns of aggressive or abusive behaviour (towards people OR dogs)

And We Aren’t Just Talking About The Human Caregiver Here…..

Yes, you as a dog professional will also have your own trauma, and associated emotional triggers. 

This means that certain things that your human or dog clients might do, will be highly aggravating for you, even if you don’t want them to be!

This can create such a difficult dynamic in the working relationship and make it really hard to see any kind of positive change in the work you are doing together. This is especially true when clients don’t do their homework or even acknowledge your painstakingly written training plan!

So, if you’ve ever felt frustrated by a lack of progress, or worse, started doubting your own abilities, wondering if this is really the profession for you, I’d urge you to consider this perspective first….am I doing a bad job, or is it trauma talking?

The Thing Is….Training Class And The Real World Are Two Very Different Things

There is often a big gap between the progress you make in class and the beautifully trained dog we all want…

After working with thousands of puppies in face to face and online group classes I saw the same repeating pattern.

Pet parents and pups made some progress when “in class” (either virtual or “real life”) but it’s the “inbetween” classes that can be the tricky bit!

That’s because training groups are artificial scenarios. Your puppy is learning skills (if they can concentrate with the other dogs around anyway!) in a village hall that looks nothing like your home set up. That makes it really hard for them to apply what they know to real life situations.

The same goes for you as well. It’s all very well learning techniques but HOW to apply them when your puppy is barking wildly at a guest to the home, or chasing your cat is a different story. 

Not to mention that your sleep deprived brain may well forget what you learnt the minute you leave class to go home anyway!

Plus EVEN MORE importantly, it’s the troubleshooting that’s missing IN BETWEEN classes. Let’s say you attend puppy class on a monday but then on tuesday your puppy develops a new habit of whining whenever you leave the room, or eating their own poo (yes, it’s a thing). 

You have to wait an entire week for support, during which time your puppy is likely practicing (and getting better at) the thing that you’d like to stop.

That’s often when we try to figure it all out on our own, when the midnight google scroll for answers begins. We try a little bit of this thing we read, a little bit of that video we watched and nothing works because we end up confusing the puppy and ourselves! And the problem persists..or gets worse.

Building a solid foundation of trust and connection with your puppy is the single most important thing you can do...And That's What I'd Love To Teach You

✓ Learn exactly how to improve and maintain your bond with your puppy so they actually WANT to work with you

✓ Learn how to stop unwanted behaviours with kindness and replace them with cool stuff you do want your dog to do!

✓ Start to see real-life training progress and gain confidence in your ability to train and bring up your pup.

And What About The Dog?

We’re dog professionals.  The dog is the pinnacle of everything we do and you guessed it, many dogs have also experienced trauma in their lives. 

This is why some of the more traditional approaches to dog training aren’t effective, or can only help the dog and person to a certain extent.

It’s simply because it isn’t a training need. It’s a mental health need. 

We need to make space for the trauma and help the dog to feel safe again and that is an individualised and specialised process. 

Enter The Trauma Informed Triangle..

This very simple model helps us to understand and prioritise the trauma history of the dog, the human care giver(s) and YOU the dog professional in the work that you do together. 

It allows you to consider the emotional experience and emotional triggers of all beings within the working relationship, so you can work with each other, rather than triggering each other.

Most importantly, it teaches you how to grow and scale your business so you can rest more, work with the dogs and people you truly want to and bring in consistent revenue month to month.

Tell me if any of these sound familiar….

  • With some clients you have great success, with others no matter what you suggest they say it won’t work, or they’ve already tried it
  • You spend time discussing a plan with a client and think you have them totally onboard, only to find that they lose all motivation, or never contact you again
  • Sometimes you feel as though you’re talking to a brick wall when you’ve just spent 30 mins explaining why it’s not good a idea to use aversives and then your client reverts back to punishment right away, or if not punishing, at least not seeing their dog’s needs.
  • You take time to explain the importance of taking it at the dog’s pace and considering their emotional needs and your client says they saw a much quicker method on a TV show, or demands to know why you can’t “fix” the dog in a single session


  • You’re totally new to this and feel hugely anxious about your own abilities to help others, or the fallout if you have a case where you CAN’T help
  • OR you’ve had your business for a while but still feel that imposter syndrome creep in more often than you’d like
  • You have a desire to grow your business but feel deeply uncomfortable charging your worth, chasing invoices or setting your prices
  • You have a “to do” list that never seems to decrease and find yourself deep cleaning the inside of the oven or tidying the shed in an attempt to put off some of those tedious tasks, or the scary things that will actually push you forward!
  • You care deeply for the dogs and the people that you help but there’s often very little time, energy and resources left to look after yourself
  • You’re still working another job, or not making enough to feel comfortable with bills each month
  • You’re regularly overwhelmed trying to balance your business and your life and can feel like no part is getting ‘the best’ of you

If you can answer “Yes. That’s me!” to any of the above then keep reading

We all know that without looking after your own mental health and wellbeing as a dog pro, there's a limit to how much you can help your doggy and human clients. Building a solid understanding of what triggers you (and how to protect yourself) as well as what might be happening psychologically for the dogs and people you help is very often the missing link in "failed" training and behaviour work..And That's What I'd Love To Teach You To Master:

✓ How to understand (and help caregivers) understand and support the dog’s trauma triggers

✓ How to understand (and help caregivers) to understand their own trauma triggers

✓ How to understand and protect yourself when it comes to your own trauma triggers in your business

Introducing The Trauma Informed Dog Practitioner Programme!

The Programme Is…

Your complete blueprint to becoming a certified Trauma Informed Dog Practitioner!

There are 12 key modules and there is no rush, just take them at your own pace.

You can work your way through the programme and seek direct support from me whenever you need it for the first eight weeks

The Programme Provides You With...

…the skills to properly understand trauma and it’s manifestations, carry out a Trauma Informed Assessment, create an action plan and better manage relapses, regressions and “stickiness” in the work you do with clients. 

It also teaches you to create a business that makes you feel safe, in control and with skills to grow whilst combatting overwhelm.

The programme equips you with the knowledge to help everyone in the relationship to feel safe, contained and able to do the work that you plan together. That’s the dog, the human caregiver(s) and also you.

We look at: 

  1. Supporting a traumatised dog, including specific assessment and long term care guidelines

  2. Supporting a traumatised human client, including specific questions to ask, tools to use and supportive models to guide your work

  3. Supporting yourself. Protecting your own emotional wellbeing, not only in the direct work with the dog and human client, but also in your business as a whole and what might be holding you back

There is an optional certification at the end of the programme, which you can display on your website, social media etc. 

The programme has been designed and is delivered by myself, Dr. Holly Tett, Chartered & Licensed Clinical Psychologist and Animal Behaviourist and draws heavily on psychological therapy, which is applicable to humans and dogs, in an accessible way.

TIDPP is Pretty Special...

But don't take my word for it...Here's what some of our successful students have to say

Let’s Check Out The Core Modules Inside The Programme!

How to get started WITHOUT getting overwhelmed

* Learn the ingredients to kick off your training in a way that your puppy understands what you are asking of them

* Learn some simple hacks to combat overwhelm so that you and your puppy can progress through the programme!


The Secret To Creating A Confidence Champion

  • * Develop real confidence in your puppy & nurture a future dog that is comfortable with other dogs, strangers, children, sounds, touch, grooming and new situations.
  • * Teach your dog how to manage social situations, so you can have guests to the home without too much excitement, take your puppy on holiday with you, or bring them along for coffee with a friend with barking, whining or chewing the table leg off!

The Single Ingredient You Need Most - Creating Your Five Star Bond!

* Learn how to build an unbreakable training bond with your dog for life-long training success and a wonderful journey together, regardless of the adventures you take!

* Learn loads of cool skills to show off to friends and family!

*See how much fun AND how effective it is to put connection first!

And That’s Why Puppy Parenting 101 isn’t just an online course. When you join, I'm here for you, to celebrate the wins and to support the tricky parts – think of me as the trainer in your back pocket!

Alongside the 8 fantastic modules, you also a tonne of bonus materials covering solutions for common difficulties PLUS….

EIGHT WEEKS of week day messenger support, where we’ll explore any difficulties you might be having and I’ll give you an individualised plan to move work on with your pup!

Here’s what I know…

There’s nothing more powerful than being in an environment where you feel supported to learn something new..because you can quickly problem solve, work through challenging situations and celebrate your wins!

And That’s Why The Trauma Informed Dog Practitioner Programme isn’t just an online course. When you join, I'm here for you, to answer any questions you might have and support you 1:1 for a full 8 weeks. I'll even help motivate you to actually USE that support!

“OK, how much is the investment for the course? ”

I know that making an investment in your business can feel scary so we try to take the fear out of the decision.

We have a 30 day money back guarantee to protect your investment. Try out the training and find it’s not for you? We’ll refund you, no questions asked.

We also have lots of instalment options if you’d prefer to spread the payment a little. Can’t find something that works below? Just email us ([email protected]) and will endeavour to make you a custom plan.

The TIDPP offers something a little bit different from other courses because you’ll be learning how to support all three members of the Trauma Informed Triangle and you’ll get my direct 1:1 support as you learn. 

As a dual-trained human clinical psychologist and dog behaviourist I feel in a unique position to be able to teach with confidence about all three points in that triangle and would love to help you to do the same.

There is a heck of a lot baked into the TIDPP and you can have access to all that amazing guidance and unrivalled support for just £2,997 (that’s £1,000 off the usual price, thanks to Black Friday!)

Need more time? A 2,4,6 and 12 installment option is available. Just email us at [email protected]

We update The Trauma Informed Dog Practitioner course every 6 months and so the price goes up – but you’ll get any future updates for free. Plus we have a 30 day money back guarantee. Just show us you’ve done the work but not found it useful and we’ll happily refund in full.

Enroll in Puppy Parenting 101 today

2 monthly payments of £327 £227 (or pay in full and save)
(Just £227 today)

For questions or help with your purchase email Paws Up Customer Support at [email protected]

Investment Options

You have a few options when you jump into The TIDPP today

Need a different plan? Email us: [email protected]




£ 1,499 X2


£ 500 X 6

1:1 Business Coaching (TIDPP included)

£ 6,000
  • Apply for 1:1 business coaching with Holly (6 or 12 months) and get a full business support package plus TIDPP included!
  • Application only

Plus You’ll Also Receive £625.95 
In Additional Bonuses and Resources When You ENROLL TODAY!

Bonus 1: Step by step zoning video guide (£99 .00 value)

Teach your dog how to LOVE going to their bed (and staying there) without needing to say “stay”, be in eyesight or bribe them with food! Perfect for when guests arrive, delivery drivers come to the door, you want to sweep the floor, or even just to eat in peace!

Bonus 2: Blitz Puppy Biting Workshop (Value: Priceless!)

Learn everything you need to stop puppy biting with kindness, EVEN when you’ve already tried everything!

Enjoy spending time with your pup rather than having to cut short interaction because the teeth come out!


Bonus 3: The Adventures of Squid! (£297 value)

Since getting my puppy at 8 weeks I filmed every single confidence and socialisation exercise that I’ve done with her as well as how I’ve managed unwanted behaviours and emphasised good ones. I’ve edited it all into a collection of short “how to” clips that you can implement with your own puppy!

Bonus 4: Total Toilet Training Workshop (£39.99 value)

This workshop and guide not only walks you through my tried and tested toilet training method but also how to spot potential times it might be harder for your pup so you can get ahead of the game!


Bonus 5: The Socialisation Stepping Stones (£39.99 value)

How to socialise “right” is something that causes owners a lot of stress. There seem to be all sorts of rules and checklists and it can all be a bit overwhelming. This bonus workbook breaks it down into an easy to accomplish plan and dispels many of the myths you’ll find online or at the dog park!

Bonus 6: I love my crate! (£39.99 value)

Crate training is an invaluable training aid to protect your puppy from chewing or eating things they shouldn’t when you can’t watch them. It’s also great for helping with overnight toilet training and for calm time during the day!

Learn my step by step strategy here

Bonus 7: The Puppy Calmness Project (£69.99 value)

Having a calm dog underpins everything. Loose lead walking, recall, being chilled when guests come to the home, being settled rather than constantly asking for attention, choosing relaxation over barking….the list goes on!

This amazing bonus talks through the things we can do to help our dogs to feel calmer and the strategies we can teach them to initiate on their own.

Bonus 8: Help For Pups Scared Of Their Harness Workshop (£39.99 value)

Does your puppy run away when you get the harness out? LOTS of puppies struggle with this. This workshop shows you some really fun games to take away the daily harness battle!

Plus as a bonus gift, get 6 months free Dog Pro Support Circle Access (worth £210)

In the Dog Pro Support Circle we meet monthly for a group reflective practice session to discuss the highs and lows of the profession in confidence!

I also do monthly mental wellbeing & business tip lives in our kind and supportive facebook group and offer mini 1:1 coaching sessions to each member every month, so you can access just as much support as you personally need

AND, get 2 months complimentary 1:1 instant messenger support from me to help support your learning and to get trauma informed training supervision

As we know from working with dog clients, it’s one thing learning something but it’s another putting it into practice.

Make use of this support to further your understanding of trauma informed working, ask direct questions about how to apply it to your business and get trauma supervision on your cases, so you feel confident and effective working in this way

Get started with The Trauma Informed Dog Practitioner Programme Today!

You might be thinking “well of course the training works for YOU, you’re a dog trainer”

I am a dog trainer now and I love sharing my connection formula with other puppy parents. However, this all started because of my own little rascal and the many challenges that he brought up for me.

This lovely lad was full of love but we really struggled with training. He was hyper 23 hours of the day, he stole everything within paw height, counter surfed, pulled on the lead, barked at other dogs, mouthed HARD and was generally as mischievous as a sprite!

I took him to puppy classes, adolescent classes, googled every term imaginable and had MANY a sleepless night.

I came to realise though, that we just didn’t understand each other, there was a break in the connection. And although he bounced around and wagged his tail whenever I came in the room it was more an anxious excitement than evidence of a trusting and secure bond.

The Five Step Magic Formula that you’ll learn in Puppy Parenting 101 turned that around and now we have a wonderful partnership that I hope will continue for many years to come.

Since Riggs, I’ve used the magic formula (that you’ll find in the programme modules) for all my puppies and my clients’ puppies and seen wonderful results, so I know it can work for you too.

So, Let’s Recap!

When you join The Trauma Informed Dog Practitioner Programme you get instant access to the 12 TIDPP training modules - videos, workbooks and reflective exercises that will cement your understanding of how to work in a Trauma Informed Way With £1,000 off for Black Friday!

Is TIDPP right for me?

Here are the answers to some common questions

(Don’t see your question? Reach out to our team by sending an email to [email protected])

Time is precious! You’ll need to invest some time into getting a thorough understanding of the concepts and we provide video guidance and workbooks to help with this. You’ll also get lifetime access to the programme so can take it at your pace and re-visit whenever you like

For eight whole weeks, you get direct access to me Monday –  Friday via private messenger support. By the end of the course you’ll feel really confident about how to work in a trauma informed way

At Paws Up Dogs we would never encourage you to put yourself in a difficult financial position to take one of our courses. However, if means allow and this feels like a good fit, we’d be happy to  welcome you. We do have the ability to make you a custom payment plan too to spread the cost

I can’t speak for other courses but the TIDPP offers something unique in that we are thinking about supporting all sides of the trauma informed triangle. In my experience this is the missing piece in many “failed” training relationships

No! The support it there for you as and when you need it but it’s up to you how you use it

So much! You can message me Monday- Friday and except a response within 24 hours. Plus my team are on hand for any tech queries too!

We have a 30 day guarantee in place. If after 30 days it’s not for you simply email Judy (head of customer support on our team at [email protected]) having watched at least three modules and we will gladly refund your money. We ask for evidence simply because the programme will only work if you log in and use it.

For more payment options or if you have ANY questions about the course at all, please email [email protected]

**Please note, this course does not teach you how to treat trauma in humans. That work must always be carried out by a licensed therapist. It does, however, teach you how to support traumatised individuals within the scope of the work that you do together

Dr. Holly Tett, Paws Up Dogs HCPC registered Clinical Psychologist (PYL35140) and Clinical Animal Behaviourist

(A member of the Association of Pet Dog Trainers (UK). Membership No: 01432)

Copyright @ Paws Up Dogs, 2023. All rights reserved.